AN ice-cream seller says he won't consider starting a "turf war" with others in the area – even though his daily takings have melted to as little as £8 on some summer days.
The sound of an ice-cream van's jingle used to bring children running out of their homes for a '99'.
But for Mevlit Musa – or Big Ben as he is known around Copthorne and Crawley Down, where he operates – the summer has so far been anything but "Fab", despite the summer heatwave.
The 58-year-old admits roads around the villages have been barren and running costs are eating into his profits as people's disposable incomes have dropped.
Mr Musa added that a strict code of conduct exists between ice-cream sellers, which means he cannot look further afield for better business.
"There are about four other ice-cream men who work near to me but I do not want to annoy them so I stay in Copthorne and Crawley Down," he explained.
"I have my own spot and they have theirs.
"Just because the weather is good, business is not what you are probably thinking.
"Today, for example, I was in Copthorne and Crawley Down and made just £10. How can I cover petrol? What about stock?
"Even when the weather is how it has been, my busiest days are still Saturday and Sunday.
"There are days when I take £8 or £10. I think 'where are they all?' I have the best variety of ice creams.
"I have Mars, Snickers, five different types of Magnums and Cornettos and now is the weather to get one."
A recent survey claimed there were just 500 ice-cream sellers left working across the country, down from 250,000 during the 1970s.
But Mr Musa, who has been in the business for 20 years, still has faith that the public have not fallen out of love with ice-creams, it is just that their disposable income has become wafer thin.
He added: "People want to save money and not spend so they can do things like go on holiday.
"In the beginning it was not like this and now every year business goes down, it gets worse and worse.
"Maybe other ice-cream men have stopped and now sell cars, I don't know.
"My doctor has told me I have heart problem and asked if I was still working. But how can I stay home? I will not get money."